What “Life of Pi” looks like before the visual effects are added.

It was hard not to notice all the green yesterday as avatars, profile pictures and memes cascaded across the web.  Some of this has left many confused and even to those inside the film and computer graphics industries, the full story has yet to really show itself.

Why so much green?  The green is to symbolize the chroma key green color that is seen on film sets otherwise known as greenscreen (or in some cases bluescreen) which will later be removed and replaced with the glorious visual effects you see in the final film.  Consider it the pink ribbon of the visual effects industry.